We used to control apps like Facebook and Instagram with our own choices. They became daily comforts, making the world seem a little bit smaller and closer by bringing the people that we cared about together in to one place.
But from the perspective of these companies, that’s a problem. Our personal worlds, our friends, family, and connections, are finite. Once we’ve caught up, we put the app down. That’s bad for business.
Mar 9 2025